FEIHEFEIHEFEIHE is a fashion jewellery & eyewear brand exploring the diversity of body ornaments via materials, techniques and functions. Fei He, the founder, tends to adopt traditional goldsmith techniques to create contemporary gender-fluid accessories from recycled metal that values versatility, encouraging users to wear their pieces how they please. Multi-functions,Edgy-chicness,Gender-fluidity and Sustainability are the four key elements of FEIHEFEIHEFEIHE’s soul.

Established in 2018, the brand instantly built up its reputation with a striking series of modern jewellery and eyewear which got published on magazines such as于VOGUE, ELLE, L‘OFFICIEL, Harper’s BAZAAR, Fucking Young, KALTBLUT, PANSY, Dark Snow, etc., and later on worn by Olly Alexander. It’s been selected as a “Black Sheep” by NOT JUST A LABEL; three of its collections has been recorded in Swarovski’s 20/21《Gem Visions》and TRENDVISION’s《The Jewellery Trendbook – Forecast 2021+》. After a successful debut at Milan, Paris and Shanghai Fashion Week, our next step is to introduce FEIHEFEIHEFEIHE to a wider audience, along with constant innovative and unique designs.


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